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Every organization implementing Agile methods needs to precisely determine the role for product management regardless of the specific Agile approach. Product management’s core responsibility for ensuring that product decisions meet customer demand remains the same, but the way that product managers handle this responsibility can change profoundly. The new role for product management depends on more than just the Agile methodology itself; it also depends on the choices behind how and why the organization implements Agile.
The range of options available to product managers may seem vast, but according to the veterans of Agile development whom Forrester interviewed for this report (including product managers in technology companies and vendors that support development teams with Agile-specific training, consulting, and tools), product managers should focus on a few critical factors when establishing their Agile development roles.
